Scope and requirements
We collect your brokerage’s branding and disclosure rules, your board’s IDX terms, and the neighbourhoods you actually farm.
You getA written scope and a fixed price.
Websites
Where they land when they call the sign.
Someone sees your sign, your reel or your postcard and types your name into their phone. What loads next decides whether you get a phone number or they go back to the portal.
A portal profile is not a website.
If your listings only live on the MLS and the portals, every lead you generate is a lead you rent. The portal owns the traffic, sells the same buyer to three other agents, and gives you nothing to retarget or follow up with.
- Your listings are on the MLS and nowhere you control
- The site your brokerage gave you looks like every other agent’s
- It takes six seconds to load on a phone, which is where your buyers are
- There is no obvious next step on any page except “contact us”
- You cannot tell which page a lead came from, so you cannot tell what is working
What’s included
What’s included
Built on your domain, in your accounts. You get the source and the logins at handover — there is nothing to unpick if you ever leave.
Listings and IDX
Your active listings, pulled from the feed your board provides, on pages you own.
- IDX or MLS feed connection, set up with your board’s approval
- A page per listing with photos, specs, map and a clear enquiry form
- Sold and past-listing archive, so your track record is visible
- Saved-search and alert signup where your feed provider supports it
Area and neighbourhood pages
The pages that actually rank, because they answer what a buyer types.
- A page per neighbourhood or sub-market you farm
- Local detail written from your knowledge, not scraped
- Internal links from listings to their area page and back
- Schema markup so search engines understand what the page is
Lead capture
Forms that fire, route and get answered — not a contact page nobody fills in.
- Enquiry forms on every listing and area page
- Home-valuation request form
- Direct routing into your CRM, so nothing lives only in an inbox
- Instant auto-reply, if you also take the AI follow-up build
Speed, accessibility and compliance
The unglamorous half, which is the half that decides whether the page ranks.
- Core Web Vitals inside Google’s thresholds on mobile
- Brokerage branding, disclosures and equal-housing statements where required
- Readable at 320px, keyboard navigable, WCAG AA colour contrast
- Analytics wired up so you can see which pages produce enquiries
Process
How the build runs
Two to four weeks from the day we have your content and your broker’s requirements.
01 02 Build and feed connection
We build the pages, connect the listing feed, and wire the forms into your CRM. You see it on a staging URL as it goes.
You getA staging site you can click through.
03 Review and broker approval
You review it, your broker reviews it if they need to, and we make the changes before anything is public.
You getSign-off in writing.
04 Launch and handover
We point your domain, verify search console and analytics, and hand over every login with a recorded walkthrough.
You getDomain, source, logins and recordings.
Integrations
What we connect to
We integrate with these. We do not resell them and we are not a partner of any of them — your accounts stay yours.
- IDX Broker
- Realtyna
- Spark API
- RESO Web API
- Lofty
- Follow Up Boss
- kvCORE
- Google Search Console
- Plausible
- RESO Web API
- Where your board provides it
Outcomes
What changes
What a working site is actually for.
You own the traffic
Visits land on pages you control, so you can retarget them, follow up with them, and see where they came from.
There is something to send
A listing link that looks like you, not like a portal, and that loads before the buyer loses interest.
Enquiries arrive somewhere
Every form goes into your CRM with the page it came from attached, instead of into an inbox you read at 11pm.
The unglamorous half is done
Speed, accessibility and disclosures handled once, properly, so the site does not quietly stop ranking.
Questions
Websites: the usual questions.
Can you connect my MLS listings?
Usually yes. It depends on your board — most provide an IDX feed or a RESO Web API, and most require a signed agreement and a compliance review before a feed goes live. We handle the setup and tell you what your board needs from you. If your board does not permit a feed, we build the listing pages manually and keep them current.
Do I have to leave my brokerage’s website?
No. Most agents run both: the brokerage site because they have to, and their own site because it is the one they can actually use. We make sure your site carries the branding and disclosures your brokerage requires so there is no conflict.
Will it be fast?
That is a build requirement, not an afterthought. We target Core Web Vitals inside Google’s thresholds on mobile, and we test at 320px because that is where your buyers are. Speed is also a ranking factor, so it is not a vanity metric.
What happens if I want to change something later?
You own the site and the source, so you are not locked to us. Small content changes we usually handle the same week on a support plan. If you would rather do it yourself, the handover walkthrough covers how.
Also
What this works best alongside.
AI follow-up
An assistant that replies the second a lead lands, asks the qualifying questions, and books the showing.
See the detailCRM
We work inside Lofty, Follow Up Boss, kvCORE and the rest — cleaning the database, building the pipeline and running the reporting.
See the detailSocial
Reels, just-listed posts and market updates that ship on a calendar instead of when you remember.
See the detail
Next step
Twenty minutes on websites, and what it would take.
We look at what you have now, tell you what we would change first, and give you a fixed price in writing. If you do not need this yet, we will say so.