Set the format
We agree what you post, how often, and what you are actually willing to film. Ambition that does not survive a busy week is not a plan.
You getA content plan and a shot list.
Social
Before the sign goes up.
Your next listing appointment is watching you right now and has not called. Consistent, local, unembarrassing content is what makes them call — and consistency is the part that breaks first.
Three posts in a week, then nothing for a month.
Every agent knows they should post. Almost nobody can sustain it alongside showings, inspections and a phone that does not stop. So it goes in bursts, the algorithm reads the gaps as inactive, and the sellers watching you quietly decide you are not busy.
- You post when a listing goes live and then go quiet for weeks
- Editing a reel takes an evening you did not have
- Your feed looks like a portal, not like a person anyone would hire
- You have no idea what to post that is not a listing
- Ad creative gets made once and then runs until it stops working
What’s included
What’s included
A monthly calendar you approve in one sitting. You send footage from your phone; we do the rest. Counts below are the typical starting plan and are set on the call.
Listing content
Every listing gets a proper launch instead of one photo and a caption.
- Listing reels cut from your walkthrough footage
- Just-listed, price-change, open-house and just-sold posts
- Vertical formats for Instagram, Facebook, TikTok and YouTube Shorts
- Captions and hashtags written per post, not templated
Market and area content
The posts that make a seller think you know their street.
- Monthly market update from your board’s numbers
- Neighbourhood spotlights for the areas you farm
- Buyer and seller explainer posts on the questions you get asked weekly
- Seasonal and local-event content where it is genuinely relevant
You, on camera, briefly
The content that actually converts, kept to what you will realistically do.
- Prompts and short scripts so you are not improvising
- Editing, captions and cleanup from raw phone footage
- A recurring format you can shoot in ten minutes a week
- Nothing that requires a studio, a crew or a personality transplant
Calendar and ad creative
Planned a month ahead, so nothing depends on you remembering.
- A monthly calendar you approve in one review
- Scheduling and posting handled for you
- Ad creative variants for listing and lead-gen campaigns
- A monthly report on what went out and what got traction
Process
How the month runs
One approval from you a month, plus footage as listings happen.
01 02 You send footage
Phone footage from walkthroughs and a short weekly clip. There is a shared folder; there is nothing to learn.
You getA folder and a weekly reminder.
03 We build the calendar
Cuts, captions, graphics and scheduling, laid out a month ahead for you to approve in one sitting.
You getA month of posts to approve or change.
04 It goes out, then we report
Posts publish on schedule. At month end you get what went out, what got traction, and what we would change.
You getA monthly report you can read in five minutes.
Integrations
Where it goes
Posted into your accounts. You keep ownership and admin rights throughout.
- TikTok
- YouTube Shorts
- Meta Ads Manager
- Google Business Profile
- Meta Ads Manager
- Creative only unless you ask us to run spend
Outcomes
What changes
What consistent content is for, stated plainly.
It goes out whether or not you remember
The calendar runs on schedule during your busiest weeks, which are exactly the weeks it used to stop.
Every listing gets a launch
A reel, a just-listed post and an open-house push, rather than one photo and a caption.
You look busy because you are
A seller checking you out sees recent, local, competent work instead of a gap since March.
Ten minutes a week of filming
You send phone footage. Editing, captions, scheduling and reporting are not your problem.
Questions
Social: the usual questions.
Do I have to be on camera?
It helps a great deal, but no. Plenty of the plan is listing footage, market updates and area content that does not need your face. We will tell you honestly that agent-led content usually performs better, and then build whatever you will actually sustain.
Who owns the accounts and the content?
You do, both. We post into your accounts and you keep admin rights the whole time. If we stop working together, nothing needs to be transferred and nothing gets taken down.
Does this follow my brokerage’s rules?
Yes. We ask for your brokerage’s branding, disclosure and advertising requirements before the first post and build them into every template — brokerage name, licence details and any required disclaimers. If your broker needs to approve content in advance, we build that into the calendar.
Will you run my ad spend?
By default we make the creative and hand it over. If you want us managing spend as well, that is a separate conversation on the call — we will not quietly add ad management to a content plan.
Also
What this works best alongside.
Websites
A site that loads fast, shows your listings, and turns a browser into a phone number.
See the detailAI follow-up
An assistant that replies the second a lead lands, asks the qualifying questions, and books the showing.
See the detailCRM
We work inside Lofty, Follow Up Boss, kvCORE and the rest — cleaning the database, building the pipeline and running the reporting.
See the detail
Next step
Twenty minutes on social, and what it would take.
We look at what you have now, tell you what we would change first, and give you a fixed price in writing. If you do not need this yet, we will say so.