A small agency that does four things for one industry.
PluzPal opened in 2026. We build websites, lead follow-up, social content and CRM systems for real estate agents and small teams in the United States and Canada. That is the whole list.
Why only real estate
Because the problems are specific and they repeat. IDX feeds, board rules, brokerage disclosure requirements, the fact that leads arrive at 9:48 PM, the fact that every agent has a CRM they stopped opening — none of that is general small-business marketing. An agency that also does dentists and gyms has to learn your business on your budget. We already know it.
How we work
You own everything
Your domain, your site and its source, your CRM records, your ad accounts, your social accounts. We build in your accounts wherever it is possible. If you leave, nothing has to be handed back because nothing was ever ours.
Fixed price, agreed first
You get a number in writing after the discovery call and it does not move. No hourly billing, no scope creep invoice, no annual contract to escape from.
A human stays in the loop
We use automation heavily, including for follow-up drafting. Anything client-facing that matters goes to you before it goes out. We would rather it say “let me get Sarah to answer that” than guess at something about price.
Your broker’s rules come first
We ask for your brokerage’s branding, disclosure and advertising requirements before we build, not after your compliance officer calls. If your broker needs to approve work, that goes in the timeline.
We will tell you not to buy
If the honest answer on the call is that you do not need us yet, or that the thing you asked for is not the thing that would help, we will say so. We run on referrals, which does not work otherwise.
What we are not going to do
PluzPal is new. We could fill this site with invented testimonials, borrowed client logos and a number like “300% more leads”. Every one of those would be a lie, and this is a referral industry where that gets found out. So there are no testimonials here yet, no logo wall, and not one performance statistic. When we have real ones, with real names attached and permission to use them, they will go up.
Everything we publish for you follows your brokerage’s branding and disclosure rules and your local real-estate advertising regulations. We ask for your broker’s requirements before anything goes live.